A Positive Spin On Music Videos

I was thinking about this subject and how often music videos are criticized for their demeaning nature. However, I was reminded by a positive spin that a show put on music videos.
VH1 showcased a new series, "The Next White Rapper," earlier this year. The show was about exactly what it sounds like, a group of male and female caucasian rappers who wanted to make it big. Each week, the artists were put through challenges to see who was the most talented and dynamic.
When the show reached its final six contestants, they were faced with the challenge of making a music video. They were split into groups of three, and had to compete in a quick challenge to see who would get first dibs on the props for the video. The group that chose first selected the "glamorous" pop culture items: the scantily clad girls, the big necklaces, the dollar bills and the fancy clothes. The group that chose last was stuck with three older women (presumably in their 70's), a bicycle, and lawn chairs.
When the groups produced their videos, and songs to go with them, the results were what you'd expect for the first group: three guys throwing dollar bills in a club scene with girls dancing all around. The "grandma group" took things in another direction, and produced an 80s style rap song with the grandmas dancing and riding around on bikes as the stars of the video. Low and behold, the "grandma group " won. And why? Here's what the host said to the losing team: "You fell into the trap. That's why the scene sucks today. Everyone wants to be in the club. Not everyone really wants to be there though."
In the world of media and advertising, it's very easy to "fall into the trap." Liquor ads with subliminal porn messages. T-shirt ads on exotic islands (see Izod). A group of white guys, because that's what white America is used to seeing. If you can think outside the box, you can create something better, something unique, that people can remember in a positive way.