Thursday, October 11, 2007

Diversity in Advertising. Sorta.

I was going to write about porn this week (how many times do you get to write about that in a class?), but I came across this ad in the process (http://www.aclu.org/graphics/4july_ad_lg.jpg). It's by the ACLU, so it must represent equality, right? Wrong. There are so many unequal scenes in this ad it's ridiculous.
The first one I see is with the gentleman in the middle with the turban on and how it corresponds to the copy. The copy reads, "In these difficult times, we must stay true to who we are." What the hell does that mean? Who are we talking about? Is it because we're at war? If we are, we should probably try to avoid alienating Middle Easterners and Asians at this time, thank God we've got the ACLU. But oh wait, the focal point of their ad is a Middle Eastern guy who no one is paying any attention to and is being alienated. Yeah, everybody's equal now. Thanks ACLU.
The second thing I see is that there are two different sizes of pictures. Does this mean the people in the lower pictures are less important and less comforting to look at than the people in the larger picture? Why are the only people who are communicating the people who are from the same ethnic background? My personal favorite is where the black family gets stuck in at the last second into the bottom right corner. I think about the group that put this together, and I can see them now. "Oh crap, we forgot to put more than one black person in. Is there room above the logo? Super."
Last, but not least, there is the terrible ad execution. Why didn't they make this one big portrait with everyone arm in arm smiling at the camera? Instead, it's a bunch of people Photo-shopped together that don't tie in together. People who are looking to the left and right aren't looking at the person next to them, they are staring off into space. As a result, people look even more separated. But, hey, it must be ok, because it's done by the always-correct ACLU.

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