Tuesday, November 07, 2006

Shift 2.0 is here!

The last time I checked out Nissan's website, it was still in the process of explaining that Shift 2.0, a change in direction for their new lineup of vehicles was on the way. I was hoping it would mean vast improvements to the websites, especially in the area of faster download times. Well, it sort of happened. The website is still slow to get up, but once it gets going and you start in a direction, it works great. Interactive icons when you scroll over them, much easier to navigate through car selection tools, and audio added with a woman telling you that Shift 2.0 is here. There doesn't seem to be much change in cost to the new cars, but the problem is that Nissan doesn't use the website well enough to tell you about the new changes. The colors used on the site remain the same concept: A white background with a lot of gray, a ton of icons that have low opacity but become bold when scrolled over, and an occasional splash of red to keep you from being bored. Their proximity is fairly good, things aren't cluttered but there isn't a tremendous amount of white space either. Alignment is good in small increments, but it doesn't appear that they focused much on making a whole page aligned in any specific way. It gives the website kind of a formal balance/informal balance mix.
The biggest problem with the website, though improved, is still how slow it is if you aren't focused on one particular car. On more than one occasion I was able to access three different websites in another browser window while I was still waiting to see the features of the Z model that Nissan has. For every feature that Nissan adds to the site, it makes everything even slower to navigate through, even on my G5. That's all for now, this will probably be my last post on this before I start my final report.

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