Tuesday, October 23, 2007

Porn in Ads

Finally, it's here. The day to write about porn for a class. I thought it would feel different.
The Ravenstoke documentary (http://www.youtube.com/watch?v=VNnkIww7Gwk) is another extension of America's uphill struggle for giving into temptation to make ads so ridiculous that they just aren't in good taste anymore. The Axe ads for "Bow-Chika-Wow-Wow" are behind a funny concept, but their website, www.axebcww.com, is just ridiculous. I do see the point of making ads that are crazy enough that people want to do their own imitations and ripoffs, but it doesn't mean that you can make any ad without thinking of consequences.
Even as a guy in the popular 18-34 demographic for advertisers and marketers, I can't even get into half of the scantily clad female ads that are out there. There have been great ideas that some people find distasteful, such as the Coors Light "twins" ad and the Bud Light "wingman" commercial, and even Axe has a funny idea every now and then. But women who are rooting around a town because men sprayed a scent is dumb, and the only thing that's dumber is animals having sex in the ad. It's also an insult to men's intelligence, like we can't understand an ad that doesn't have scantily clad women in it.
That having been said, I would like to address the Heineken keg girl commercial. It was referred to in AdAge as the most offensive commercial ever made. Although it is offensive, there's something about the ad that's attention-grabbing. When I close my eyes and think back to the ad, I don't see the girl. I kind of remember her face, but all I can think of is the color green and that dumb song behind it with the words "Heineken draught keg." With a different graphic, it's an excellent subliminal ad. You can't get it out of your head. Almost like sub-lymonal advertising from Sprite, but it associates Heineken further with green.

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